First Watch has a loyal following. In 2007, to show its appreciation, the company launched the First Watch Sun eClub – an email-based customer loyalty program. The Sun eClub provides First Watch customers with email incentives, such as a complimentary entree on their birthdays, and shares the latest company happenings and featured menu items. Customers who register Online or at any First Watch restaurant, receive a buy one, get one offer just for signing up.
First Watch specializes in unique, award-winning, made-to-order breakfast, brunch and lunch creations using the freshest ingredients possible.
The team at First Watch begins each morning at the crack of dawn, slicing and juicing fresh fruits and vegetables and whipping up French toast batter from scratch. The menu at First Watch features a variety of craveable dishes and utilizes farm fresh ingredients to create and offer both innovative and traditional breakfast, brunch and lunch dishes. It includes items such as award-winning Quinoa Power Bowls, Floridian French Toast, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The innovative menu offers healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as options from the company’s Fresh Juice Bar, juiced in-house daily from fresh fruits and vegetables sourced locally whenever possible.
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