How 3 training studios exchanged strategies during COVID-19

Shelters and social isolation measures have hit gyms and studios hard as the COVID-19 pandemic continues. How are gyms – especially small businesses – adapting to avoid closures and serve their customers?

On April 29, ACE convened 3 experts in the field for real-time panel "How 3 training studios exchanged strategies during COVID-19. " Included panels Ashley Selman, MA, CSCS, founder of Evolution Trainers and owner of Thrive Studio Coaching; Mike Deibler, MS, ACE Certified Personal Trainer, San Diego Premier Training Owner, and an ACE thematic expert; and Dan Kleckner, owner Kutting Edge Fitness Washington and ACE subject matter expert with more than 15 years of fitness experience industry;. The main points of the discussion are summarized here.

Navigate online

If you haven't already done so, move your workouts and training opportunities online. This allows clients to continue training and interact with coaches – and that is profprovides companies with a constant source of income. Pageanelists shared that there is a tiered price for their clients where live, interactive tutoring and group sessions cost more than pre-recorded workouts. Many gyms and studios also share training ideas online through social media publications and emails. Consider partnering with other community leaders and experts to mix content. For example, Dan cooperated other training professionals to host a joint webinars customers. In addition, DanThe team monitors the client's virtual participation and the tariffs opened by e-mail. If a regular customer has not attended virtual sessions or opened their sites emails to access the saved workouts, the team member invites the client to register.

Improve ccommunication with customers and employees

All the panels agreed – communication is crucial at this time. With customers, all experts recommend regular communication to share training opportunities, get feedback on available options and even share information incompatibility virtual gatherings. MikeThe company regularly hosts Happy Hour events at Zoom & # 39; where participants play games, connect and share stories..

With staff, pageanelists communicate regularly with your teams by sharing the company's revenue numbers, the company's expected next steps, and state and federal financial opportunities (eg small business loan opportunities for employees, information on employee unemployment). Ashley hosts virtual-only happy hours for employees to interact with their team, share stories and remind the team that management has their back; they are in it together. Dan agrees – it is difficult for a small business to find quality employees, so this is important supporting and retaining existing staff. She works with each trainer individually to determine which classes are most reasonable for them so that she can provide the closest possible work.o normal salary if possible and based on the availability of the trainer at that time. Sest MikeThe team, the trainers create the basic exerciseswatch instructional videos (e.g. how to use ketanel swing correctly) to earn an administration fee when there are fewer customer sessions. These videos have been thoughts made by the studio for some time, so this is an opportunity to create the studio’s online resources while supporting staff.

Prepare flexibly for the future

With regulatory updates regularly, all three panels emphasized the importance of being flexible to adapt quickly to change and be prepared for what lies ahead. States is began to reopen, the panels shared preparations they do reopen your studios, including:

  • Share all updated sewerage protocols and new social segregation procedures together clients, so they are informed and feel safe.
  • Re-evaluate entrances. If you have two entrances, consider closing one to better monitor the number of people in the gym, or consider one entrance for one type of client (e.g., clients attending semi-private sessions) and use the other entrance for other clients (e.g., general gym users).
  • Use a gradual schedule so there aren’t too many coaches and clients in the room at once. Some gyms may add an additional buffer path between time slots so that incoming and outgoing customers are not in close contact with each other.
  • Space technology develops or is developing a system where people can use machines in timeuntil social distancing. For example, Mike & # 39; s team records a 10-foot square training grounds, where clients must stay within the boundaries of the field during training; all equipment must be thoroughly clean before moving to another empty square.
  • Offer customers face masks. The Ashley team created fabric face masks with a logo.
  • Add new sanitary facilities.
  • Consider not using specific equipment or machines, such as rowing machines that circulate when air is used.
  • Limit or adhere to large personal group lessons.
  • As new information emerges and you know what works best for your customers, be open to adapting procedures and practices.

Note – ACE will share the above precautions for informational purposes only; they do not represent an official statement of ACE.

Join the conversation

Contact us on social media to join the discussion and connect with other professionals:


Ashley Selman

Founder and owner of Evolution Trainers and Thrive Studio Coaching

Ashley Selman, MA, CSCS, is the founder of Evolution Trainers, a seven-person personal training and health studio that works with a world-class team of more than 40 leading health and fitness staff. He also has Thrive Studio Coaching, a consulting firm that helps studio owners build exceptionally profitable studios while leaving time to live outside of business. Ashley is known for her commitment to living a "balanced" business life and theme guides others to achieve this through leveraging their strengths, scheduling, and building strong teams. Ashley's passion is to help studio owners across the country build successful and successful companies through their studio owners' Mastermind group and mentoring programs. He is an IDEA Education Advisor, serves on the IDEA Club and Studio Advisory Committee, and speaks at many of the industry's leading events throughout the country.

Mike Deibler

San Diego Premier Training Owner and Director of Training Education, etc.

Mike Deibler is the owner of San Diego Premier Training, a personal training studio located in San Diego North County. Mike has worked in the field of fitness for over 15 years as a fitness professional, business owner and trainer. In addition to owning a training company, he is the director of training education and the like, the instructor of functional mobility systems, the assistant faculty of Miramar College, and a topic expected with ACE.

Dan Kleckner

Owner Kutting Edge Fitness

Dan Kleckner is owner Kutting Edge Fitness in Kirkland, Washington and Issaquah in Washington. He has worked in health and sports for 15 years and holds a B.S. in Applied Health Science from Montana University of Technology, where he was also a collegiate athlete. Dan is a certified training physiologist through the American College of Sports Medicine and a Level 2 Performance Institute Golf Fitness Professional. He has been mentored by some of the nation's best golf training and fitness professionals, including Thomas Plummer, Rick Mayo, Frank Nash and Jason Glass. He now guides a number of start-up gym owners himself. Dan is a well-recognized international performer and is considered to develop the start-up gym business, improve the strength of golf and other rotational sports, and conduct small group workouts.

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